Powerful features, quietly refined
Every part of the deal — capture, conversation, listing, contract, and report — held together with the care a brokerage deserves.
Lead Management
Every enquiry from every channel, organised in one inbox. Score, tag, route, and follow up — without losing a single contact.
WhatsApp & SMS
Reach clients on the channel they prefer. Share listings, schedule viewings, and keep every conversation threaded against the deal.
Email Tracking
See the moment a client opens your email, clicks a link, or downloads a brochure — then follow up at exactly the right moment.
Social Media Capture
Native integrations with Facebook and Instagram Lead Ads, plus Zapier for 5,000+ apps. Every lead lands in PropCRM in seconds.
Property Listings
Publish once and syndicate across Property Finder, Bayut, Dubizzle, and your website. Photos, videos, and 360° tours included.
Off-Plan Projects
A curated UAE off-plan database with developer profiles, payment plans, launch updates, and ROI projections at your fingertips.
Reporting & Analytics
Sales dashboards, conversion analytics, agent leaderboards, and revenue forecasts — the clarity to make confident decisions.
Smart Automations
Routine work, taken care of. Configure reminders, drip sequences, and approval flows that run while your team focuses on closing.
One platform. Every part of the deal.
Replace four tools with one beautifully crafted workspace — built for the realities of UAE real estate.
Every enquiry, in one inbox
Leads from Property Finder, Bayut, Dubizzle, Facebook and Instagram all land in one place — deduped, scored, and routed to the right agent within seconds.
- Direct API integration with the three UAE portals
- Facebook and Instagram Lead Ads, plus Zapier
- Manual scoring, tagging, and round-robin routing
Each feature, considered in detail
Every enquiry, captured and routed in seconds
PropCRM ingests leads from Property Finder, Bayut, Dubizzle, Facebook and Instagram Lead Ads, Zapier, and your website — deduplicates them, scores by intent, and assigns them to the right agent in real time.
- Direct, two-way API integrations with the UAE's three biggest portals
- Manual scoring, tagging, and round-robin routing rules
- Lead nurturing with reminders and scheduled follow-ups
- Source attribution and ROI tracked end-to-end
Conversations that close
A verified WhatsApp Business inbox shared by your whole team. Send templated broadcasts, schedule viewing reminders, and run drip sequences without leaving the CRM.
- WhatsApp Business API, with approved templates
- SMS fallback for high-priority follow-ups
- Conversation history threaded against every deal
- Quick replies and saved templates per scenario
Follow up at exactly the right moment
Track opens, clicks, and downloads against every deal. Build automated email sequences that pause the moment a client replies.
- Real-time open and click notifications
- Drip sequences with stage-aware logic
- Personalised templates with merge tokens
- Deliverability and engagement analytics
Publish once, distributed everywhere
Manage your inventory from one source of truth, then sync to Property Finder, Bayut, Dubizzle, and your own website — including photos, videos, and 360° tours.
- Drag-and-drop photo management and optimisation
- 360° tours and video integration
- Real-time status and price sync across portals
- Advanced search and matching against leads
A curated UAE off-plan database
Every active project across Dubai, Abu Dhabi, and Sharjah — with developer profiles, payment plans, completion dates, ROI projections, and launch alerts.
- Filter by developer, district, handover, and price
- Compare payment plans side-by-side
- Real-time launch updates and pre-launch pricing
- Branded one-page brochures in a single click
Clarity, on every part of the pipeline
Sales dashboards, lead conversion analytics, source ROI, agent leaderboards, and revenue forecasting — built around the realities of UAE brokerage.
- Pipeline value and revenue forecast
- Cost per qualified lead by portal and campaign
- Agent leaderboards and performance reports
- Custom dashboards on Enterprise
Routine work, taken care of
Configure approval flows, viewing reminders, and drip sequences that run while your team focuses on the conversations that actually close.
- Trigger-based automation for any pipeline event
- Approval flows for listings and contracts
- Scheduled reminders and follow-up cadences
- Webhook out for anything custom
Everything you need. Nothing you don't.
From the first portal enquiry to the signed contract — every part of the deal lives in one elegant workspace.
- Lana A.Property FinderMarina · 2BRScore 9412s ago
- Rohit N.BayutDowntown · 3BRScore 881m ago
- Sara K.DubizzleJVC · StudioScore 764m ago
- Khaled R.InstagramOff-plan · 1BRScore 719m ago
- Maya T.WebsitePalm Jumeirah · 4BRScore 6514m ago
Unified Lead Inbox
Property Finder, Bayut, Dubizzle, Facebook, Instagram, and your website — every enquiry in one place, deduped, scored, and routed.
WhatsApp at Scale
Templated broadcasts, viewing reminders, and threaded chats per client.
Email Engagement
Opens, clicks, and downloads — tracked against every deal.
Listings, Everywhere
Publish once and syndicate to Property Finder, Bayut, Dubizzle, and your website. Status, price, and photos stay in sync.
UAE Off-Plan Database
Developers, payment plans, and launches across all seven emirates.
Forecast & Report
Pipeline forecasts, agent leaderboards, and ROI by portal — the clarity to plan, not guess.
Built for the agency, refined for the agent
Eleven years of UAE real estate craft, distilled into a CRM your team will be proud to open every morning.
Proven results
Customers see meaningful gains in lead conversion and faster deal close times within the first quarter.
Mobile-first
Designed for the field. Manage viewings, leads, and listings from iOS, Android, or any browser.
UAE-native integrations
Direct API integrations with Property Finder, Bayut, and Dubizzle, plus 100+ business tools.
Bank-level security
SSL encryption, periodic audits, role-based access, and a security posture brokerages can trust.
Expert support
A team that knows real estate — guiding you through onboarding, migration, and day-to-day questions.
Transparent pricing
Flat per-user pricing, no setup fees, no hidden costs. Cancel or change plan at any time.
Close more deals with PropCRM
Join 2,000+ agents already running their entire business on PropCRM. Get a personalised walkthrough — usually within an hour.
Capture every Lead Ad, automatically
Native Facebook and Instagram Lead Ad integrations, plus Zapier connections for 5,000+ apps. New enquiries appear in PropCRM in seconds.