Stop making decisions based on gut feeling. PropCRM's analytics dashboard gives your brokerage real-time visibility into sales performance, lead ROI, and agent KPIs — with RERA-ready reports built in.
35% team performance boost50% better ROI visibility100% RERA-ready
What managers see
Every number that matters to a Dubai brokerage, on one dashboard
From live pipeline value to RERA-ready compliance reports — the operational telemetry your team's been missing.
Sales performance dashboard
See your entire brokerage's sales performance in one real-time dashboard. Track deal pipeline value by stage, monitor team targets vs. actuals, and break down revenue by Dubai community — all updated live as deals move.
Live deal pipeline value broken down by stage and agent
Monthly and quarterly revenue targets with real-time progress tracking
Community breakdown: Downtown, Marina, Business Bay, JVC, JBR, Palm
Average deal size and time-to-close trends by property type
Lead-source ROI analysis
Understand exactly where your marketing budget is going and what it's returning. PropCRM calculates true cost per lead, cost per viewing, and cost per closed deal for every portal and campaign.
Cost per lead calculated per portal: Property Finder, Bayut, Facebook, etc.
Lead-to-viewing and viewing-to-offer rates per source
Which specific campaigns, ads, and keywords drive deals
Data-driven recommendations for portal spend allocation
Agent KPI tracking
Hold every agent accountable with transparent, real-time KPI tracking. Measure the full activity funnel per agent — first contact through closed deal — and benchmark against team averages and targets.
Calls made, emails sent, and WhatsApp messages per agent per day
Viewings scheduled, attended, and converted to offers per agent
Average response time from lead assignment to first contact
Deals closed and revenue generated per agent per month
Custom report builder
Build any report your brokerage needs using PropCRM's drag-and-drop builder. Choose your metrics, apply filters, group by any field, and schedule automatic delivery to stakeholders — no technical knowledge required.
Drag-and-drop interface — build any report in minutes
Filter by date range, agent, community, property type, lead source
Schedule daily, weekly, or monthly automated email delivery
Export to PDF or Excel with your brokerage branding applied
Yes. PropCRM includes pre-built report templates that align with RERA's reporting requirements for Dubai real estate brokerages, including transaction summaries, agent activity, and pipeline reports formatted for RERA submission. Reports can be exported as PDF or Excel and scheduled for automatic generation and delivery.
How do I track which property portal gives the best ROI?
PropCRM's Lead Source ROI dashboard shows cost per lead, lead-to-viewing conversion rate, and lead-to-deal conversion rate broken down by portal — Property Finder, Bayut, Dubizzle, Houza, Facebook, Instagram, and your website. Connect your portal advertising accounts and PropCRM also pulls spend data automatically to calculate true cost per closed deal per source.
Can I set performance targets for my agents?
Yes. Team managers can set weekly and monthly targets for calls made, viewings completed, offers submitted, and deals closed per agent. The agent KPI dashboard shows real-time progress against these targets with visual indicators so managers can support underperforming team members before the month ends.
Does PropCRM integrate with Google Analytics?
PropCRM integrates with Google Analytics 4 via a simple tracking pixel that you add to your website. This allows you to attribute website leads back to specific Google campaigns and see full-funnel attribution from ad click to closed deal. The integration is included in all PropCRM plans and takes ~15 minutes to set up.
Can I schedule automated report delivery by email?
Yes. Any report or dashboard view in PropCRM can be scheduled for automated delivery via email. You can set daily, weekly, or monthly schedules and choose specific recipients — including manager email addresses outside the PropCRM platform. Reports are delivered as PDF attachments or inline HTML depending on your preference.
Ready when you are
Make smarter decisions with real-estate analytics.
See PropCRM's real-time dashboard and RERA-ready reports in a free 30-minute demo.
