Move beyond personal WhatsApp. PropCRM integrates the official WhatsApp Business API so your entire team operates from a verified business account with broadcast messaging, automated flows, and a shared inbox.
We handle the Meta application; you get the verified badge, team inbox, and broadcast tooling.
Meta-verified WhatsApp Business profile with the official green tick — instant credibility for Dubai buyers and a much higher reply rate vs. a personal number.
Send approved message templates to segmented lead lists — new launches, viewing invitations, market reports. Unlimited contacts, no daily caps once your tier is established.
Your whole team operates from one business number. Conversations are assigned, escalated, and tracked — with manager visibility into response times and conversation quality.
Build conditional flows that qualify leads, schedule viewings, share brochures, and route to the right agent — all without human intervention until the buyer is ready.
Only the official API unlocks the team-grade features Dubai agencies rely on.
| Capability | Personal WhatsApp | Business App | Business API |
|---|---|---|---|
| Green verified badge | |||
| Broadcast to unlimited contacts | |||
| Message templates (pre-approved) | partial | ||
| Multi-agent team inbox | |||
| Chatbot / automated flows | |||
| Message-level analytics | |||
| CRM integration | partial | ||
| Daily message volume | 256 | 256 | 1000+ scaling |
For full functionality — broadcast messaging, message templates, multi-agent inbox, and chatbot flows — yes, you need the WhatsApp Business API. PropCRM handles the application and approval process on your behalf. Basic one-to-one messaging works with the WhatsApp Business App, but the API unlocks the enterprise-grade features Dubai agencies rely on.
Meta typically approves WhatsApp Business API applications within 3–7 business days. PropCRM's team prepares and submits your application, including business verification documents, so the process is as fast as possible. We have an approval rate above 95% for real-estate businesses.
Yes. You can send approved message templates containing property details, images, listing links, and call-to-action buttons directly through PropCRM. Templates must be pre-approved by Meta, and PropCRM includes a library of pre-approved real-estate templates to get you started immediately.
New WhatsApp Business API accounts start with a messaging tier of 1,000 business-initiated conversations per day. This limit increases automatically as you maintain good message quality and engagement. High-volume Dubai agencies typically reach the 100,000+ tier within a few months of consistent use.
Meta charges per conversation (a 24-hour window), not per message. PropCRM includes a WhatsApp API usage allowance in higher-tier plans, and additional conversation costs are passed through at Meta's published rates. Our team walks you through the exact cost structure for your expected volume during your demo.
PropCRM handles the application. You get the verified badge, team inbox, and broadcast messaging — within a week.
