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PropCRM
For real estate agents

The CRM agents actually open every morning

Mobile-first. WhatsApp inside. Viewings booked in one tap. Drip follow-ups that fire while you're showing. Built for the way you really work — solo agents or a 20-person team.

Mobile-first for the field

Capture leads, send WhatsApp, schedule viewings, and update deals from your phone — even with patchy Marina coverage.

WhatsApp without the chaos

Every chat threaded against the right deal. Templates, viewing reminders, and broadcasts from the official Business API.

Never miss a follow-up

Automatic reminders by lead stage, plus drip sequences that pause the moment a client replies.

See your pipeline clearly

Drag-and-drop deal stages, revenue forecast, and source ROI by portal — clarity, not spreadsheets.

A day in your pipeline

One agent. Twelve hours. Everything handled.

From the 6am enquiry to the 9pm review — how PropCRM keeps every lead, message, and viewing in motion.

  1. 1

    06:30 — Lead lands from Property Finder

    Enquiry on a Marina 2BR. PropCRM captures it, dedupes against history, scores intent, and routes it to you.

  2. 2

    06:31 — Auto WhatsApp reply

    An approved template fires instantly with the floor plan and your calendar link. The lead replies within minutes.

  3. 3

    10:00 — Viewing booked

    You schedule a 4pm viewing from your phone. PropCRM adds it to your calendar, the deal record, and the buyer's WhatsApp.

  4. 4

    16:00 — Post-viewing follow-up

    A two-step follow-up drip fires automatically: thank-you message at 6pm, comparable units the next morning.

  5. 5

    21:00 — Day in review

    Open the dashboard: 4 new leads, 2 viewings booked, 1 deal advanced to Offer. No spreadsheet, no missed message.

Outcomes

Numbers agents quietly compound

20hback per agent per week
60%faster lead response
3.4×more deals closed
0spreadsheets

Solo agents

Run your entire business from one place. Capture leads, message buyers, schedule viewings, share brochures — and pay nothing on the Free plan until you outgrow it.

  • Free for solo agents and micro-teams up to 5 agents
  • One-click publish to Property Finder & Bayut
  • Mobile inbox, drag-and-drop pipeline, viewing scheduler

Growing teams

Standardise how leads are routed, replies are sent, and viewings are booked across every agent. Coach with shared dashboards instead of gut feel.

  • Shared WhatsApp Business inbox for the whole team
  • Smart routing by language, region, or skill
  • Agent leaderboards & conversion analytics

CRM for real estate agents — FAQs

What is the best CRM for real estate agents?

The best CRM for a real estate agent is mobile-first, integrates natively with the portals you actually use (Property Finder, Bayut, Dubizzle), runs the official WhatsApp Business API, and automates follow-ups so you never lose a lead. PropCRM does all four and supports a free tier for up to 5 agents.

Can I use a real estate CRM from my phone?

Yes. PropCRM has native iOS and Android apps designed for the field. You can capture leads, send WhatsApp messages, schedule viewings, update deal stages, and view listings offline. Push notifications make sure you never miss a new enquiry.

How does a CRM help an individual real estate agent close more deals?

By compressing the time between an enquiry and your first response — typically the single biggest predictor of conversion. PropCRM captures every lead from every portal in seconds, fires an instant WhatsApp reply with an approved template, books viewings into your calendar, and runs drip follow-ups automatically. Agents on PropCRM report 60% faster lead response and 3.4× more deals closed.

Is there a free CRM for real estate agents?

Yes. PropCRM offers a Free plan for up to five agents, with 10 listings per agent, 500 leads per month, Property Finder and Bayut sync, basic analytics, mobile app access, and email support — no credit card required. Upgrade to Pro at $55/user/month for unlimited leads, Dubizzle integration, WhatsApp Business, and advanced automation.

How does PropCRM handle leads from social media?

Native integrations with Facebook Lead Ads and Instagram Lead Ads pull new enquiries into PropCRM in seconds, with attribution preserved end-to-end. Zapier connects to 5,000+ other apps. Every social lead lands in the same inbox as portal leads, ready for routing and follow-up.

Can multiple agents share the same WhatsApp number on PropCRM?

Yes. PropCRM uses the official WhatsApp Business API with a shared team inbox. Multiple agents can answer the same business number, every conversation is threaded against the right deal, and message history stays intact even when leads change hands.

Ready when you are

See PropCRM with your daily flow

Bring two days of leads and we'll set you up live. The free plan keeps running afterwards if you don't need to upgrade.