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PropCRM
CRM for property developers

Sell UAE off-plan projects faster

PropCRM gives UAE property developers a complete platform — manage investor leads, off-plan unit sales, broker networks, payment milestones, and construction updates from one system.

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Project inventory in real time

Unit-level availability, pricing, and status sync instantly across your broker network — never sell the same unit twice.

Broker network coordination

Bulk-assign qualified leads, track broker conversion rates, recall stale leads. Run your channel like the operation it is.

Payment milestone tracking

From booking deposit to handover — every payment scheduled, every reminder automated, every dirham accounted for.

Investor CRM & portfolios

Full purchase history, preference tagging, instant launch alerts to the right investors. Your high-value relationships, managed.

Built for the off-plan operation

Every workflow a developer needs, in one place

From the first investor enquiry to the handover photograph — the operational backbone for UAE developers.

Project inventory management

Manage every unit in every project from a single inventory dashboard. Track availability, pricing, floor, view, and unit type in real time — and sync sold/reserved units across your broker network instantly to avoid double-sales.

  • Unit-level inventory: floor, type, area, view, price, and status
  • Real-time availability sync across broker network and portal listings
  • Bulk pricing updates for entire floors, building phases, or unit types
  • Floor-plan visualization with unit status colour coding

Bulk lead assignment to broker networks

Distribute qualified investor leads to your registered broker network. Allocation rules based on broker performance, region, or language — and you see which brokers actually convert.

  • Bulk lead distribution to registered broker accounts
  • Broker performance tracking: leads received, contacted, converted
  • Lead expiry and recall — retrieve unclosed leads after set timeframes
  • Broker commission tracking and automatic reporting

Payment plan milestone tracking

Track every buyer's payment schedule from booking deposit through final handover. Automated reminders fire to buyers and your finance team as milestones approach — reducing late payments and improving cash-flow visibility.

  • Custom payment schedule creation per unit and per buyer
  • Automated payment reminders via email and WhatsApp to buyers
  • Payment-status dashboard: on-track, overdue, completed milestones
  • Integration with accounting software via export or API

Investor CRM & portfolio management

Your investors are your most valuable relationships. PropCRM gives you a complete view of every investor's holdings, purchase history, interest in new launches, and communication timeline — enabling highly personalised outreach.

  • Investor profiles with full purchase history and portfolio view
  • Preference tagging: community, budget, unit type, ROI expectations
  • Automated launch alerts sent to matching investors instantly
  • Investor segmentation for targeted marketing campaigns

Construction milestone updates to buyers

Keep buyers informed and excited throughout construction. PropCRM's milestone module sends automated progress updates, construction photos, and handover prep guides at every key stage.

  • Pre-configured construction milestone templates (foundation → handover)
  • Automated WhatsApp and email updates triggered by milestone completion
  • Buyer-facing progress portal with photo updates and timeline view
  • Handover appointment scheduling integrated with viewing calendar

SPA & EOI document workflow

Streamline sales documentation from Expression of Interest to SPA signing. PropCRM manages document generation, e-signature workflows, and storage — with a clean audit trail for every transaction.

  • EOI form generation and digital signature collection
  • SPA document management with version control
  • Document storage linked to buyer and unit records
  • Audit trail for all document events: sent, viewed, signed
Developer results

What UAE developers see on PropCRM

0%
Faster project sales
0%
Inventory accuracy
Zero
Double-sale incidents
0%
Less admin time
Also useful for your broker partners

Explore PropCRM for

CRM for brokers

Help your broker network manage leads, close projects, and report results back to you faster.

Real estate CRM Dubai

Dubai-specific CRM with portal integrations, community management, and Arabic support.

Rental property CRM

Post-handover rental management with EJARI compliance and renewal automation.

CRM for property developers — common questions

Can PropCRM handle multi-phase project launches?

Yes. PropCRM supports multi-phase project structures where each phase has its own inventory, pricing, and launch timeline. Phases can be managed independently or linked under a master project record. Lead lists can be targeted to specific phases, and phase-specific launch alerts can be sent to relevant investors in your database.

How does PropCRM coordinate between developers and broker networks?

PropCRM lets you create a registered broker network within your account. Leads can be assigned individually or in bulk, with PropCRM tracking each broker's activity on assigned leads. Brokers view their leads and update status via a dedicated broker portal, while your development sales team retains full visibility into broker pipeline performance.

Does PropCRM support RERA off-plan registration compliance?

PropCRM includes tracking fields for RERA project registration numbers, escrow account details, and project permit information required for Dubai off-plan compliance. The platform maintains a documentation trail that supports RERA audit requirements, and our compliance team monitors RERA regulatory updates to keep PropCRM in line with any obligations affecting developers.

Can PropCRM send automated construction updates to buyers?

Yes. PropCRM's milestone communication module sends automated email and WhatsApp messages triggered when a project reaches a construction milestone. Messages can include construction photos, milestone descriptions, and next steps for buyers — keeping them engaged and reducing inbound queries to your customer service team during the construction period.

How does PropCRM handle international investor leads?

PropCRM is built for UAE developers selling to global investors. The platform supports leads and communications in multiple languages — English, Arabic, Russian, Chinese, and French. International time-zone settings ensure follow-ups go out at appropriate local times. Investor profiles include fields for nationality, country of residence, and preferred communication language.

Ready when you are

Sell your UAE off-plan projects faster with PropCRM.

See how UAE developers use PropCRM to manage inventory, investors, and broker networks — in a free 30-minute demo.

Book your free demoView pricing