PropCRM gives UAE real estate brokers complete visibility and control over their teams, leads, listings, and commissions — purpose-built for Dubai and Abu Dhabi brokerages.
Territory-based assignment, round-robin routing, agent availability — every lead lands with the right agent, every time.
Commission tracking, automated
Configurable structures, split commissions, automatic calculation on deal closure. No more spreadsheets, no more disputes.
Real-time team performance
Per-agent KPI dashboards, leaderboards, deal-cycle benchmarks — the visibility every brokerage manager wishes they had.
Brokerage-level reporting
Pipeline value, revenue forecasting, source ROI per portal, RERA-ready compliance reports — your whole brokerage on one screen.
Built for the brokerage operator
Every lever a broker needs, in one place
From lead distribution to commission payouts — the operational backbone for brokerages of any size.
Multi-agent lead assignment & territory management
Assign Dubai and Abu Dhabi communities to specific agents or teams. Set intelligent routing rules so leads are sent to the right agent based on community expertise, language, availability, or workload — with manager override at any time.
Community-based territory assignment across all UAE markets
Round-robin, weighted, or manual lead distribution rules
Agent availability status — pause routing when agents are out of office
Lead queue management with automatic redistribution for stale leads
Agent performance dashboards
Real-time visibility into every agent's funnel — calls, emails, WhatsApp, viewings, deals. Benchmark each agent against team targets and historical performance.
Daily, weekly, and monthly KPI tracking per agent
Calls made, emails sent, WhatsApp messages, and viewings completed
Deal conversion rate and average time-to-close per agent
Leaderboard view to foster healthy team competition
Commission tracking & calculation
Eliminate spreadsheet-based commission math. PropCRM tracks deal values, commission structures, and splits automatically — giving agents and managers instant visibility into earned and projected commissions.
Configurable commission structures per agent and transaction type
Automatic commission calculation on deal closure
Split commission support for co-brokered deals
Commission reports exportable to PDF or Excel for payroll
Team inbox & collaboration tools
Break down communication silos across your brokerage. A shared inbox gives managers visibility into every conversation; internal notes let teams collaborate on deals without cluttering client-facing threads.
Shared WhatsApp and email inbox with agent assignment
Internal deal notes visible only to your team
@mention colleagues on lead records for collaboration
Deal handover workflows when agents are unavailable
Brokerage-level reporting
Get the full financial picture of your brokerage in real time — pipeline value, projected revenue, closed deals by agent, ROI by lead source — all in one dashboard.
Total pipeline value broken down by agent, community, and property type
Monthly and quarterly revenue forecasting from live pipeline data
Lead-source ROI: cost per lead and cost per closed deal per portal
RERA-ready compliance reports for Dubai and Abu Dhabi
Onboarding workflows for new agents
A new agent is productive in 30 minutes, not weeks. Templated onboarding checklists, pre-built email/WhatsApp sequences, and role-based access — copy a working profile and your new hire is ready to sell.
Templated onboarding checklist assigned to new agent records
Pre-built follow-up sequences cloned to new agents instantly
Role-based access control — set permissions per agent level
Activity monitoring during onboarding period for manager oversight
How many agents can I manage on one PropCRM account?
PropCRM scales from solo agents to brokerages with 100+ agents on a single account. Our Agency plan supports up to 25 agents and our Enterprise plan is designed for large brokerages with unlimited agents. Every plan includes manager-level dashboard access, team reporting, and agent performance tracking at no additional cost.
Can I set up custom commission structures for different agents?
Yes. PropCRM supports fully customizable commission structures per agent, per transaction type, and per property category. You can configure flat percentage commissions, tiered structures based on deal volume, and split commissions for co-brokered transactions. Calculations run automatically on deal closure and appear in each agent's earnings dashboard.
Can I restrict what each agent can see in PropCRM?
Yes. PropCRM includes role-based access control so managers can define exactly what each agent can see and do. Agents can be restricted to seeing only their own leads and deals; senior agents and team leads can be granted team-wide pipeline views. Managers have full visibility across all agents and can monitor any agent's activity in real time.
Does PropCRM integrate with UAE payroll or accounting software?
PropCRM exports commission reports in PDF and Excel formats compatible with every major UAE accounting package. We also offer a Zapier integration that can push commission data to your accounting tool automatically. A direct Xero integration is on our roadmap for later this year.
How quickly can I onboard new agents to PropCRM?
A new agent can be fully operational in PropCRM within 30 minutes. Our onboarding flow includes a guided setup wizard, pre-built email and WhatsApp templates, and a training checklist. Most agents self-onboard using the docs, with our Dubai-based support team a WhatsApp message away if assistance is needed.
Ready when you are
Run a more profitable brokerage with PropCRM.
See how UAE brokers use PropCRM to manage teams, track commissions, and close more deals — in a free 30-minute walkthrough.
