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PropCRM - Real Estate CRM Dubai | Real Estate Software for UAE
CRM for real estate brokers

Manage your entire brokerage, in one platform

PropCRM gives UAE real estate brokers complete visibility and control over their teams, leads, listings, and commissions – purpose-built for Dubai and Abu Dhabi brokerages.
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Multi-agent team management

Territory-based assignment, round-robin routing, agent availability – every lead lands with the right agent, every time.

Commission tracking, automated

Configurable structures, split commissions, automatic calculation on deal closure. No more spreadsheets, no more disputes.

Real-time team performance

Per-agent KPI dashboards, leaderboards, deal-cycle benchmarks – the visibility every brokerage manager wishes they had.

Brokerage-level reporting

Pipeline value, revenue forecasting, source ROI per portal, RERA-ready compliance reports – your whole brokerage on one screen.

Built for the brokerage operator

Every lever a broker needs, in one place

From lead distribution to commission payouts – the operational backbone for brokerages of any size.

Multi-agent lead assignment & territory management

Assign Dubai and Abu Dhabi communities to specific agents or teams. Set intelligent routing rules so leads are sent to the right agent based on community expertise, language, availability, or workload – with manager override at any time.

  • Community-based territory assignment across all UAE markets
  • Round-robin, weighted, or manual lead distribution rules
  • Agent availability status – pause routing when agents are out of office
  • Lead queue management with automatic redistribution for stale leads

Agent performance dashboards

Real-time visibility into every agent's funnel – calls, emails, WhatsApp, viewings, deals. Benchmark each agent against team targets and historical performance.

  • Daily, weekly, and monthly KPI tracking per agent
  • Calls made, emails sent, WhatsApp messages, and viewings completed
  • Deal conversion rate and average time-to-close per agent
  • Leaderboard view to foster healthy team competition

Commission tracking & calculation

Eliminate spreadsheet-based commission math. PropCRM tracks deal values, commission structures, and splits automatically – giving agents and managers instant visibility into earned and projected commissions.

  • Configurable commission structures per agent and transaction type
  • Automatic commission calculation on deal closure
  • Split commission support for co-brokered deals
  • Commission reports exportable to PDF or Excel for payroll

Team inbox & collaboration tools

Break down communication silos across your brokerage. A shared inbox gives managers visibility into every conversation; internal notes let teams collaborate on deals without cluttering client-facing threads.

  • Shared WhatsApp and email inbox with agent assignment
  • Internal deal notes visible only to your team
  • @mention colleagues on lead records for collaboration
  • Deal handover workflows when agents are unavailable

Brokerage-level reporting

Get the full financial picture of your brokerage in real time – pipeline value, projected revenue, closed deals by agent, ROI by lead source – all in one dashboard.

  • Total pipeline value broken down by agent, community, and property type
  • Monthly and quarterly revenue forecasting from live pipeline data
  • Lead-source ROI: cost per lead and cost per closed deal per portal
  • RERA-ready compliance reports for Dubai and Abu Dhabi

Onboarding workflows for new agents

A new agent is productive in 30 minutes, not weeks. Templated onboarding checklists, pre-built email/WhatsApp sequences, and role-based access – copy a working profile and your new hire is ready to sell.

  • Templated onboarding checklist assigned to new agent records
  • Pre-built follow-up sequences cloned to new agents instantly
  • Role-based access control – set permissions per agent level
  • Activity monitoring during onboarding period for manager oversight
The numbers

PropCRM brokerage results, across the UAE

0%
Higher agent productivity
0%
Faster lead response
0%
Commission accuracy
0+
UAE brokerages
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CRM for real estate brokers – common questions

How many agents can I manage on one PropCRM account?

PropCRM scales from solo agents to brokerages with 100+ agents on a single account. Our Agency plan supports up to 25 agents and our Enterprise plan is designed for large brokerages with unlimited agents. Every plan includes manager-level dashboard access, team reporting, and agent performance tracking at no additional cost.

Can I set up custom commission structures for different agents?

Yes. PropCRM supports fully customizable commission structures per agent, per transaction type, and per property category. You can configure flat percentage commissions, tiered structures based on deal volume, and split commissions for co-brokered transactions. Calculations run automatically on deal closure and appear in each agent's earnings dashboard.

Can I restrict what each agent can see in PropCRM?

Yes. PropCRM includes role-based access control so managers can define exactly what each agent can see and do. Agents can be restricted to seeing only their own leads and deals; senior agents and team leads can be granted team-wide pipeline views. Managers have full visibility across all agents and can monitor any agent's activity in real time.

Does PropCRM integrate with UAE payroll or accounting software?

PropCRM exports commission reports in PDF and Excel formats compatible with every major UAE accounting package. We also offer a Zapier integration that can push commission data to your accounting tool automatically. A direct Xero integration is on our roadmap for later this year.

How quickly can I onboard new agents to PropCRM?

A new agent can be fully operational in PropCRM within 30 minutes. Our onboarding flow includes a guided setup wizard, pre-built email and WhatsApp templates, and a training checklist. Most agents self-onboard using the docs, with our Dubai-based support team a WhatsApp message away if assistance is needed.
Ready when you are

Run a more profitable brokerage with PropCRM.

See how UAE brokers use PropCRM to manage teams, track commissions, and close more deals – in a free 30-minute walkthrough.

Start Growing with PropCRM Today

Book your personalized demo and discover how PropCRM can help you generate more qualified leads, automate repetitive tasks, improve client communication, and close more property deals.

Book your free demoView pricing