Instant lead reply
A Property Finder enquiry lands. Within ten seconds, the lead receives an approved template with the floor plan and a calendar link.
WhatsApp CRM for real estate
Win on WhatsApp. Compliantly. At scale.
Run the official WhatsApp Business API inside PropCRM. A shared team inbox, approved templates, drip sequences, and threaded chats per deal — built for the way real estate is actually sold in the UAE.
Official WhatsApp Business API
Meta-verified Business Solution Provider integration — compliant, scalable, with green-tick eligibility.
Shared team inbox
Your whole team answers one business number. Every reply threaded against the right deal, no lost context.
Approved templated broadcasts
Pre-approved utility and marketing templates for new launches, viewings, and follow-ups — sent in seconds.
Automation flows
Trigger drip sequences on any pipeline event — auto-pause the moment a buyer replies.
Use cases
Every WhatsApp moment that actually moves a deal
The six WhatsApp workflows our customers run by default — and how PropCRM automates each.
Launch broadcasts
Send a new-launch announcement to a segmented list — say, every buyer who viewed Marina inventory in the last 30 days.
Viewing reminders
Two automatic reminders before each viewing — one day prior and one hour prior — with the property address and your number.
Post-viewing nurture
Stage-aware drip flows fire automatically: thank-you, comparable units, payment-plan summary, follow-up call.
AML & document chase
Templated checklist reminders for AML documents, with read receipts and a one-tap upload link straight into the deal.
Handover safeguards
When a lead changes agent, the full conversation history transfers with it — no awkward 'who is this?' restarts.
How it works
From verification to first auto-reply in five days
Compliant WhatsApp Business is a structured process. PropCRM walks you through each step.
- 1
Verify your WhatsApp Business number
We help you complete Meta's Business verification — typically two to five business days.
- 2
Connect your shared number to PropCRM
Your WhatsApp Business number is linked to PropCRM's shared inbox. Your team starts replying immediately.
- 3
Approve message templates
Set up the utility and marketing templates you'll use — viewing reminders, launch announcements, follow-ups. We handle Meta approval.
- 4
Wire automation triggers
Configure which events fire which templates — new lead, viewing booked, deal stage moved, document missing.
- 5
Watch reply rate triple
Customers see reply rates 3× higher than email, with the first response landing inside ten seconds.
3×Reply rate
9sMedian first reply
0Missed messages
100%Threaded per deal
Compliance you can audit
- Verified WhatsApp Business Solution Provider with green-tick eligibility
- Templates pre-approved through Meta to stay within messaging policy
- 24/7 message archival with role-based access and audit log
- Full opt-out handling and quiet-hours enforcement per region
WhatsApp CRM for real estate — FAQs
What is a WhatsApp CRM for real estate?
A WhatsApp CRM connects the official WhatsApp Business API to your customer database so every conversation, broadcast, and automation runs from one place. For real estate teams, that means leads from Property Finder, Bayut, and Dubizzle get an instant WhatsApp reply, viewings get automatic reminders, and every chat stays threaded against the right deal.
Does PropCRM use the official WhatsApp Business API?
Yes. PropCRM is a verified WhatsApp Business Solution Provider integration. You get a properly verified business number with green-tick eligibility, approved message templates, compliant broadcasts, and full message history — no risk of accounts being banned.
Can multiple agents share one WhatsApp Business number on PropCRM?
Yes. PropCRM provides a shared team inbox on top of the WhatsApp Business API. Multiple agents can answer the same business number simultaneously, every conversation is threaded against the right deal, and message history stays intact even when a lead changes hands.
Can I send WhatsApp broadcasts to my leads from PropCRM?
Yes. PropCRM supports templated WhatsApp broadcasts — for new launches, open-house invites, market updates, and seasonal campaigns. Templates are pre-approved by Meta to stay compliant, and lists can be segmented by source, district, budget, or stage.
How does WhatsApp automation work for real estate?
PropCRM fires WhatsApp messages on any pipeline event: new lead from a portal triggers an instant reply, a booked viewing triggers a reminder twenty-four hours later, an unresponsive lead enters a multi-step drip sequence that pauses the moment they reply. All flows use Meta-approved templates and respect WhatsApp's messaging windows.
Is WhatsApp integration included in the free plan?
The free plan covers lead capture and listing management for up to five agents. WhatsApp Business API access is included from the Pro plan upwards ($55 per user per month) — with unlimited messaging, templated broadcasts, and automation flows.
Ready when you are
See your WhatsApp number live in PropCRM
A thirty-minute demo with a real shared inbox, real templates, and a real automation flow you can take home.